Shoprite Liquors of Lincoln Park was established in 1977 by Harold A. Wolfson, the co-owner of 5 Shop Rite Supermarkets in Northern New Jersey. It has since passed down to his son, George. Originally housed in the old supermarket building on Main St. we now have 13,000 sq. ft. of selling space in The Beaverbrook Mall. George Wolfson, Owner George has spent almost all of his adult life in the retail alcoholic beverage business. He co-owned two other Shop Rite Liquor stores for a number of years with Gordon Embley. Mr. Embley was one of the pioneers of the fine wine movement in the state of New Jersey. Now down to one store, George’s work here is mostly administrative. He also is very influential at Shop Rite Beverages, the marketing & administrative arm of the 37 Shop Rite liquor stores in New Jersey & New York.